METAMORPHOSIS

A design system for a senior design catalog for James Madison University. The word for the year was “METAMORPHOSIS” 


met·a·mor·pho·sis

/ˌmedəˈmôrfəsəs/

A change of the form or nature of a thing or person into a completely different one, by natural or supernatural means. "Their metamorphosis from covid-effected, underdeveloped students, to bright and mature designers"

Year Completed: 2021


The Goal

To identify, through design, a universal dialogue for the senior graphic design students acknowledging the vast transformation from underdeveloped design students to professional graphic designers. The year of 2020-2021 for these students was a difficult year; although strange, these students at James Madison University’s Graphic Design school managed to push through and grew victorious over the obstacles they encountered.  


Applications

Design development, mock up documentation, cohesive identity system and a custom word mark.


 

S.O.W

Poster Design

Cover Design

Custom Type Treatment

Brand Identity Design

Logo Development

Illsutration

Programs

Photoshop

Illustrator

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BRAND IDENTITY

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CUSTOM TYPOGRAPHY